Strategy Formulation Forum  

Now that digitalisation rapidly changes agricultural production processes, the chain and the market in general, it is essential for any entrepreneur to strategize on technological development.

This is why on the first of December 2015, we held the Forum. This forum consisted of a series of presentations designed to provide entrepreneurs and managers from the agricultural sector a comprehensive overview of the developments in both individual companies and the fresh produce industry in general as a result of growing technological possibilities. Keynotes at the forum came from the fields of technology, trade, growersassociations and retail/etail. 

With keynotes from EU, Rabobank, Australian Center for Fieldrobotics, Jumbo, Univeg, San Lucar, Albert Heijn and Fruitday China. 

For an impression of the 2015 EU Forum click here.

Missed the 2015 EU Forum & Roundtables?  

On the first and second of December 2015, more than 320 delegates met at the 2nd EU Fresh Info Forum & Roundtable at the SS Rotterdam. 

Click here for an impression. 

We hope to see you next year!

Team Frug I Com, IFPS & GS1 in Europe


The second day included a number of presentations and workshops that specifically addressed the interface between information, ICT and the fresh produce industry. Workshops were given on innovation in Information & Logistics, Food Safety, Market & Consumer, Finance and Cultivation. 

With contributions from Metro Spain, UNcompeact/ITC, Tacler, Pick & Pack, Greefa, Viscon, postNL, Oracle Germany, United Fresh New Zealand, Canadian Horticultural Council, Berenschot Intellerts, Rabobank, BIGt&u, Microsoft, SAP, SPADE, GEO NU, RVO, Farm Digital, AgriPlace, Goldfish, Axians, IFPS, GS1, etc.  

For an impression of the Roundtables Click here 



Fresh Technology Tour  

On the 30th of November, we started with an industry tour to the most sophisticated Dutch Industry Companies. The participating delegates have payed a visit to the new APM2 Terminal , importer Nature's Pride, greenhouse technology company Priva and vegetable breeding company Rijk Zwaan. 

Click here for an impression of the Technology Tour. 


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